ADG Marketing
Atlanta Design Group will give you the upper hand in the competitive interior design branding and business marketing environment. Our specialized and tailored services include branding, web development, email/social media marketing, print design, presentations, and renderings. ADG’s experience has given us both the technical skills and real-world expertise that positions you to reach and influence your current customers and attract new business, quickly and effectively.
What sets us apart from other marketing agencies is that we specialize in targeting the design/build industry. In our vast experience as a partner support company for Designers, Builders, and Architects, we have spent years living and learning this market while perfecting our approach for targeting and identifying the customers you want to reach. Our team is at the forefront of new technology and is constantly adapting to integrate cutting-edge products and platforms that allow us to leverage your business to the Interior Design industry.
Working with ADG, a business that focuses exclusively on the design industry gives us insight into your target market that the average marketing agency just doesn’t have. Partner with us, and you will receive tailored branding and business marketing services that reflect and represent you creatively, effectively and dynamically.
ADG Marketing is a Brand of Atlanta Design Group
Branding
The first and most crucial step for any company is Branding.
When companies engage in brand development, they are investing in a process to secure their future profitability and sustainability. In today’s over-crowded, over-done and over-the-top marketplace, you must stand for something and differentiate yourself in a way that allows your target market to admire, recognize and incorporate your brand into their personal identity, interests and business requirements.
This approach aids and influences the decision to purchase. The outcome of brand development is to create a guide for your customers on how to think, feel and interact with your brand in a way that best benefits profitability and growth. In order to create a brand, organizations must start with three basic concepts and ask the key questions related to them.
1. Positioning
What is your target market? Where are the spaces in your industry that allow you to be seen, heard and remembered for a strategic competitive advantage? What do people call you? How can you take an outside-in approach that helps you understand what your customers actually think, feel and do?
2. Brand Meaning
Build meaning into your brand … How do you talk about it? What do you say about it? What does it look like, and what do you stand for? What can you say about it in 30 seconds? Why and how does your organization really benefit your customer? What is the reason for your existence beyond making a profit?
3. Brand Delivery
How do you deliver your brand? What consistent parameters do you place around it? What ways can you leverage it? What media and channels best support it? How can you get your employees to live and breath the brand?
So, Where Is Your Brand?
Think about your service, product or company. Do you have a solid plan in place? Were you able to fully answer the questions above? Is your brand positioned correctly and being delivered efficiently to build brand equity? Whether you are a start-up or an established company that recognizes and understands the importance of brand development, we can help, from start to finish and across all mediums.
Services
Atlanta Design Group offers a wide range of marketing services. We strongly believe that for us to be successful, our clients need to be successful. Let our in-house marketing team help you build your brand and grow your business. Below are some of our services.
Your company’s logo is an essential piece of your identity. It is the very first impression a customer gets, and the quality and design will dictate the initial perception your clients have about your business. A well designed professional logo makes all the difference and will set the tone of the image you want to present.
The process of designing a logo is often oversimplified, as a result the net is full of “logo design” websites where you can build your own from stock images, characters and templates. Nothing says amateur like a cut and paste logo, and that’s simply not the image you want for your business. Proper logo design can take hours or even days of research and fine-tuning before the right identity is created that represents your company. Remember, you only get one chance at a first impression. Designing a logo, is the most crucial time to hire a professional. With our experienced graphic designers, Atlanta Design Group will create and deliver to you a professional, high quality logo that will make that lasting impression.
A company’s website is one of the most valuable assets when it pertains to growing your business and developing your brand. We live in a digital world, and with the ease of access to online content 24/7 via mobile devices, it is more important than ever to have an effective online presence.
As a rule of thumb, the first step most consumers take when investigating a new company or looking for a service, is to “Google” it. If your business is not properly listed online, to allow your company to rank on the first page, you are at a major disadvantage to your competition. If a potential client cannot find your business, to them you don’t exist and you lose instant credibility.
Atlanta Design Group specializes in online marketing and website development. Specifically, we have spent years in this business developing our program that targets and identifies marketing opportunities and branding strategies specific to our interior design and construction/build clients. Whether you are in the start-up phase of a new business or embarking on a refresh/rebrand of your current businesses website, the process can seem overwhelming. ADG offers you a solution for the entire process. From concept to designing a site that reflects your brand, setting up hosting of the site, doing the behind the scenes work to write the code we even go the extra mile and submit your site to various search engines like Google to ensure you are ranked for optimum exposure when potential clients search for you on-line.
Print Marketing In today’s digital world, gets overlooked as obsolete. Well-designed print marketing consistently proves to have a higher engagement rate, than it’s digital counterpart. Studies show Four-Fifths (79%) of consumers will act on a direct mail call to action immediately, whereas only 45% act on email immediately. With the diverse digital avenues available for marketing like social media and google ad words, the competition for quality ranking is high and often your ad can be overlooked due to plain over saturation.
At Atlanta Design Group, we understand how important the role print as a medium can play in your overall marketing strategy. We also are experts at how to help you implement print into your digital marketing to optimize your engagement with your potential clients. With the added bonus of modern digital printing technology, the cost of producing printed materials is more affordable than ever.
We offer full service graphic design for all your print marketing needs, including:
- Brochures
- Flyers
- Direct Mail
- Business Stationary
- Posters
- Signage
- etc.
Through social media today, a business can have access to thousands of potential customers, making it an essential to any marketing plan. With so many different social networks out there, it can be difficult to determine what’s best for your business and how to properly integrate it to build your brand and develop clients. One of our marketing specialties at Atlanta Design Group is leveraging social media to not only increase followers but also convert them into clients. We offer a comprehensive social media package where we will create a plan specific to your needs that includes:
- Guidance in selecting the proper network(s)
- Walk through the setup of the accounts
- Optimize your page content and images
- Create a Content plan for you to follow for regular posting
- Targeted advertising campaigns to gain traffic and leads
ADG understands that Social media can be overwhelming. Let Atlanta Design Group guide you through the process of making this service fun and easy to use and put it to work for your business.
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If you have any questions, please contact us at 770-447-9308
